
Google's New "Preferred Sources" Button Wants Readers to Choose Your Website by Name
On August 20, 2026, Google announced an embeddable "Preferred Sources" button, natural-language Discover feed tuning, and customizable Google News audio briefings, framed by TechCrunch and other outlets as a response to falling publisher traffic from AI search. Here is what each change actually does, why it matters for a small business website, and four checks to run this week.







